Keep Calm

The Keep Calm collection reworks the familiar wartime slogan into postcards for everyday moods and everyday causes: Keep Calm and Read Books, Drink Tea, Listen to Music, Enjoy the Moment. Alongside the classics sit Ukraine-themed versions — Come to Ukraine, Go to Ukraine, Love Ukraine, Pray for Ukraine — printed in bold red, green, and yellow. Simple typographic design, one clear message per card, easy to read at a glance in a parcel or on a shelf.

  • Illustrated postcards, one slogan per card
  • Everyday themes plus Ukraine-support messages
  • Bold color-blocked typography (red, green, yellow)